In order to establish a ground for moving forward, I find it beneficial to reflect on my recent work. Below are a series of spread from a children’s book that I have written and designed, as part of my current MA. The book remains unfinished at this stage, but it is my aim to continue with this project for my major study next year.
The book is made entirely out of paper and prints, with additional text set in InDesign. I thoroughly enjoyed the process of making this book. The physical process of using paper or making prints to create my designs allowed me to engage with the work and offered me the liberty to explore new ideas. As a result, my work has evolved. The finished artwork evokes a lively and tactile appearance, and in my opinion, appears less stagnant than my
previous work.
In particular, I enjoyed making the type in the book. Hand-crafting elements of the type in my updated project, allowed me to enhance the typography, assisting me to add semiotic meaning to the typography. By utilising the typography in my book, it gave me the potential to conjure emotions and feelings that represent a connotative meaning (Hassett & Curwood, 2009, p. 271).
The development of the typography in my FAT2 project has enticed me to explore
type as vessel for both linguist and visual communication. Austrian-born designer,
Stefan Sagmeister, well known for his use of metaphoric lettering, creates designs
that are “imbued with symbolism and served as vessel and as idea” (Heller & Vienne,
2012. p.38). The use of metaphoric lettering adds deeper understanding of message
portrayed by the designer.
It is my aim to explore metaphoric lettering for my Practice 2 module. I hope that this
study will lay the groundwork for my major study.
Resources:
Hassett, D.D. & Curwood, J.S. (2009) “Theories and Practices of Multimodal
Education: The Instructional Dynamics of Picture Books and Primary Classrooms”,
The Reading Teacher, vol. 63, no. 4, pp. 270-282.
Heller, S. & Vienne, V. (2012) 100 Ideas that Changed Graphic Design. London:
Laurence King. p.38